Shalimar’s introduces varied value added hair oil which will cater to post pandemic market which in turn will imrpove the ebidta score. Already pioneers in Ayurvedic Jadmine hair and Amla hair oil , focuses to please North And West India with Chameli Oil. Introduces Shalimar’s enriched hair oil with the richness of methi and Jasmine, Brings social media sensation Ritabhori Chakraborty on board for their value added hair oil. Company says, the target focus is mainly to young generation in connection to fast fashion. Light hair oil category is not new in India but Shalimar’s magic works in proprietary formulation of fragrance and quality. Shalimar’s purest coconut oil combined into it for a rich, shining, bouncy hairdo. Shalimar’s sustainability goal is to generate industry-leading value with consumer-favourite brands and goods while saving energy, protecting the environment and enhancing social conditions for those who need the most. At Shalimar Chemical Works (P) Ltd. We have taken an initiative to spread awareness on Climate changes and importance of greenery in our lives.