Unveil Your Inner Goddess with the Purplle Pujo Makeup Guide.

From Kajal to Lipsticks, choose from an affordable range of products under INR 400/-

The upcoming sale on will give customers the opportunity to shop from
over 500 brands; 5000 natural beauty and 6000 makeup products under INR 400/-

Celebrity makeup artist Nidhi Behl shares expert hacks to enjoy Pandal Hopping!

It’s that time of the year again when Pujo is here! The excitement is almost palpable, with girls excited to dress their best to celebrate #NineDaysofBeauty. With over 500 brands and over 20,000 products to choose from, this Pujo, brings you the best of beauty, at affordable prices with its exciting sale!

When it comes to Pujo, we all love that traditional look with a red lip and gorgeous bold eyes. So, here’s sharing how you can achieve it at home with pocket friendly products. This, with expert tips and hacks to ensure your makeup lasts longer, as you Pandal hop! Presenting, the Purplle Pujo Makeup guide with products under INR 400/-.

Prepping for the look

Take your time while prepping your skin to ensure you lock in moisture, getting your skin ready for makeup. Start by hydrating your skin with the Good Vibes Rose Hip Serum, a lightweight formula, enriched with 4 beauty oils (Rosehip oil, almond oil, sesame oil, jojoba oil) & Vitamin E. It locks in moisture to keep your skin hydrated and soft. Next up, the Stay Quirky Makeup Primer that prepares your skin for makeup to last longer.

The most important aspect of a traditional Pujo look is nailing the big bold eyes. Our expert, celebrity makeup artist Nidhi Behl, has a tip to make a lasting impression, “Use a kohl pencil on the waterline as well as on the lower lash line, and smoke it up using a smudging brush. For a bold look, run a jet-black gel liner. For a long-lasting, non-teary eye look, use a jet-black eyeshadow and pat the shadow on the outer side of the lower lash line.”

The top pick from is the, NY Bae the Big Apple of My Eye Kohl Stick for a bigger, bolder, and beautiful look with intense black pigmentation.

A smudged, smoky eye topped with vibrant gold or rose gold shadow, to the corners of your eyes or accents to the outer corner of your eyes will make your eyes look more bright and open.

For the base, start by applying a light coat of the NY Bae All In One Stick, Foundation, Concealer, Contour, Colour Corrector, a few strokes is just right and will last all night. Use some loose powder after you are done with the base, to ensure your makeup stays in place. The Purplle Compact Powder with SPF, Be your own BFF, can be your companion through the evening. Add a natural flush to the cheeks with the Stay Quirky Cheeky Girls’ Blush.

For the nails, you can opt for classic red or go quirky this year with the Stay Quirky High on Glam Nail Lacquer Range.

To finish the look, with a bold red lip, celebrity makeup artist Nidhi Behl, shares her pro tips, “Use a nude lip pencil to outline as well as fill in your lips, using a lip liner acts as a perfect base for the lip color. Then use red lipstick, matte or glossy as per your liking. To ensure there is no bleeding, take a single tissue and dab it over your lip to remove the excess gloss. To secure the red mouth, use a red eye shadow all over your lip and pat out the excess to give you a comfortable long-lasting hue.”

We recommend the Purplle Ultra HD Matte Mini Liquid Lipstick-My First Sitcom Binge, for the perfect pout or you can opt for a shade of red that matches your skin tone from the range. As a final step, use a makeup fixing spray and you are ready to go!

The Navratri sale is the most awaited for makeup lovers to pick their favourite brands, including, Lakme, Sugar, NY Bae, Stay Quirky, Purplle, Maybelline, L’Oréal Paris, and others under one roof. The website offers 100% hassle-free returns and authentic products. The sale from 5th October – 11th October is sure to bring in the festive cheer, with exclusive brands, latest trends, makeup, skincare hacks, and lots more! Don’t forget to check out all the products mentioned above and more at!


Founded in 2012, is one of India’s largest e-beauty destinations with 7 million monthly active users. The beauty e-tailer has over 500+ brands with nearly 20,000 products, available on its website and app. The company investors include Sequoia Capital India, Goldman Sachs, Ivy Cap Ventures, Verlinvest, Blume Ventures, and JSW Ventures.

Purplle has successfully scaled its digital-first beauty brands like Purplle, Good Vibes, NY Bae, amongst others. Good Vibes from this cohort has already become an INR 150 Cr brand and is one of the top 3 in the Naturals Skincare space on the app. Purplle has built a differentiated, highly personalized digital shopping experience for consumers through its app by creating detailed user personas, enabling customers to test makeup, and recommending products based on personality, search keywords, and purchase behaviour. With over 1300 employees and growth of >90% GMV CAGR for the last 3 years, Purplle is well-positioned to be a leader in the burgeoning Indian e-beauty space.


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