- BSH Home Appliances opens doors to India’s first experience center offering display of its three brands – Bosch, Siemens and Gaggenau under one roof
- The 2000+ sq. ft. luxury space in Salt Lake will have over 100 appliances including latest tepanyaki, hoods, built-in coffee machines, wine coolers, etc.
BSH Home Appliances Group, one of the world’s leading home appliances companies today launched its first ‘UnserHaus’ in Kolkata. This is BSH’s only experience center in India to house all its three brands – Bosch, Siemens and Gaggenau under one roof. Located at Salt Lake city’s Adventz Infinity @ 5, this new experience center is all set to welcome customers as well as Kolkata’s strong architecture & design community. The company already has two other stores in Kolkata – a multi-channel Bosch & Siemens Brand Store in Dhakuria and a Bosch Studio in Shakespeare Sarani.
UnserHaus is the German name for “Our House”. It is a place where comfort, convenience, inspiration, and memories reside in every corner. The philosophy and core ethos of BSH’s UnserHaus are focused on building long-lasting trust with all customers & business partners. Keeping this in mind, the space is designed to ensure that all visitors feel at home when they visit, helping them experience the products as if they were in their own house.
Commenting on the launch of UnserHaus, Kolkata, Neeraj Bahl, MD & CEO, BSH Home Appliances (India & SAARC) said, “Kolkata is one of our high performing markets and we’re thrilled to further expand our presence here by opening doors to our 101st retail space*. The new-age Indian consumer continues to look for offline experiences especially in the home and cooking category and we’re glad to offer this state-of-the-art, practical space where buyers can get a first-hand experience of our innovation-fueled appliances across all three brands Bosch, Siemens and Gaggenau. This is our sixth experience center in India and the only one to house all our three brands. We look forward to continued growth momentum in the city and we’re confident that this space will also boost our presence in key neighboring cities as well.”
The company now has six experience centers across Mumbai, Delhi, Bangalore, Chennai and Kolkata, and an India-wide retail network of 95 brand shops (80 brand stores for Bosch and 15 brand stores for Siemens).
Address: The UnserHaus, Adventz Infinity @ 5, Salt Lake- Sector V, BN Block, Office No- 809 & 810, Kolkata, 700091.