Turn on the celebrations with SUGAR Cosmetics’ festive ready kit

Level up your festive makeup look with this easy guide!

Kolkata 11 October 2022: Are you ready to sway to the music of celebrations and joy all season long? We are excited and bet you too would be, for there is nothing better than playing dress-up this time around! Here are some easy skincare hacks paired with the right makeup products that can do the trick and make your look go from drab to fab in no time. To create mesmerizing looks during the festivities, we have introduced the limited-edition SUGAR Festive Ready kit.

Whether you are prepping for a Puja or stepping out for a party, we’ve got you covered with our festive-ready kit.

SUGAR festive ready kit includes:

  • Smudge Me Not Mini Liquid Lipsticks
  • Tipsy Lips Moisturizing Balm
  • Eye Love Jelly Eyeshadow
  • Arch Arrival Brow Definer
  • Kohl Of Honour Intense Kajal
  • Uptown Curl Lengthening Mascara
  • Contour De Force Face Palette
  • Citrus Got Real Cooling Stick
  • Charcoal Patrol Bubble Mask 

Get all these beauty essentials in a customized ‘festive ready kit’ themed pouch at INR 3590/-.

Whether you are hosting cordial Diwali Puja at home or hopping to three different parties, or simply catching up with your relatives, you’ll indeed have a packed calendar for these coming glistening and sparkling festive days. Here is the step-by-step guide to level up your festive makeup game:

  • If you are still second-guessing the importance of prepping your skin regimen before the application of makeup, we request you to take your skincare regimen seriously. A key product to relieve dull, tired complexion is the Citrus Got Real Cooling Stick. It provides a quick boost of moisture to your skin and detoxifies it.
  • Singing and dancing all night long? One coat of SUGAR’s Smudge Me Not Mini Liquid Lipstick will make the liveliest event of your garba party extra special. Plump your pout with this smudge-proof, sensuous lipstick that doesn’t budge even if you want to. Apply the SUGAR Tipsy Lips Moisturizing Lip Balm directly onto lips prior to the lipstick to soften your lips.
  • Create a transition shade using a Gold Glamour shade from the Eye Love Jelly Eyeshadow. Define & lengthen the shape of your brows with the SUGAR Arch Arrival Brow Definer. 
  • Don’t forget to finish off your eye makeup with the Kohl Of Honour Intense Kajal and enhance your fluttery lashes with SUGAR’s Uptown Curl Lengthening Mascara.
  • The hack to achieve a perfectly sculpted face is simple. You need to move away from the apples and go further up your cheekbones with your blush. Start from the middle of your cheekbones, go towards your eyes. Try the Contour De Force Face Palette for its ultra-pigmented and high-blendable texture.

Choose from a variety of kits and hampers from

In September 2022, SUGAR Cosmetics launched the #ShukarHaiSUGARHai television commercial featuring powerhouses Ranveer Singh & Tamannaah Bhatia, with a guest appearance from Vineeta Singh, Co-Founder, and CEO of SUGAR Cosmetics. The tongue-in-cheek #ShukarHaiSUGARHai commercial highlights the brand’s USP of transfer-proof lipsticks went off to a stellar start with simultaneous launches on television, OOH, print, radio, and cinema.

About SUGAR Cosmetics (

SUGAR Cosmetics, a cult-favourite amongst Gen Z and millennials, is one of the fastest-growing premium beauty brands in India. With its clutter-breaking persona, signature low-poly packaging and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles. Crafted in state-of-the-art facilities across Germany, Italy, India, USA and Korea, the brand ships its bestselling products in Lips, Eyes, Face, Nails & Skin categories across the world. With a cruelty-free range that is high on style and higher on performance, the brand is obsessed with crafting products that are a perfect match for every Indian skin tone across seasons and around the calendar. Backed by the trust of marquee investors and the love of millions of makeup enthusiasts, SUGAR Cosmetics is rapidly scaling its physical presence with 40,000+ retail touchpoints across 500+ cities and a mission of reaching the doorstep of every makeup user in the country.

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