- Actors Priyanka Sarkar and Gaurav Chakraborty join customers at South City Mall to unveil the festive campaign.
Shoppers Stop, India’s premium fashion, beauty and gifting destination, marked the launch of its Durga Pujo campaign, ‘Pujor Prothom Stop’, with a special in-store celebration at its South City Mall store. Popular Bengali actors Priyanka Sarkar and Gaurav Chakrabarty joined customers for the celebration, exploring the festive collection and sharing their personal Pujo memories, fashion preferences and shopping essentials.
Rooted in the excitement and anticipation surrounding Durga Pujo, ‘Pujor Prothom Stop’ celebrates the many memorable firsts that make the festival special. From the first pandal visit and the first adda to the first Anjali moments that mark new beginnings, the campaign brings these occasions to life through four curated looks: Prothom Pandal Look, Prothom Adda Look, Prothom Premer Look and Prothom Anjali Look.
Each look reflects a different way of experiencing Pujo. The Prothom Pandal Look captures the excitement of dressing up for pandal hopping with family and friends, while the Prothom Adda Look focuses on effortless festive styling for conversations, reunions and gatherings. The Prothom Premer Look celebrates new beginnings and memorable moments, while the Prothom Anjali Look brings together elegant traditional styles suited to the cultural and spiritual essence of Pujo.
This year’s specially curated Pujo range reflects the perfect blend of culture, design, and glamour, led by Shoppers Stop’s exclusive brands Kashish and Bandeya. Customers can explore festive-ready collections across men’s and women’s fashion from leading brands including Tommy Hilfiger, Calvin Klein Jeans, La Martina, Superdry, Levi’s, Rare Rabbit, U.S. Polo Assn., Louis Philippe, Van Heusen, Selected, Libas, BIBA, W, Global Desi, Fashor, Vero Moda, Forever New, AND, KAZO, Rareism, Fratini and more. Extending beyond apparel, Shoppers Stop offers a curated selection of watches from Tissot, Victorinox, Roamer, Aigner, Coach, Emporio Armani and Michael Kors; sunglasses from Prada, Gucci, Ray-Ban and Versace; handbags from Aldo, Steve Madden, Armani Exchange, Guess and Juicy Couture; footwear from Nike, Adidas Originals, Guess, Tommy Hilfiger, Birkenstock, ASICS and New Balance; and luggage from Samsonite and Delsey, alongside beauty, fragrances, jewellery, accessories and gifting options, making it the one-stop destination for complete festive shopping and every Pujo celebration.
Commenting on the campaign, Jiten Mahendra, Customer Care Associate and CMO, Shoppers Stop, said, “Pujo is much more than a festival. It is a celebration of many moments, and every moment deserves its own look. From morning Anjali and family gatherings to pandal hopping, festive adda, and evening celebrations, people thoughtfully curate how they want to show up for each occasion.
With ‘Pujor Prothom Stop’, our endeavour is to make Shoppers Stop the first destination for every Pujo look and every Pujo moment. By bringing together fashion, beauty, watches, fragrances, accessories, and gifting under one roof, we want to make festive shopping effortless while giving customers the freedom to express a different side of themselves through every celebration. Pujo comes with many occasions, many moods, and many looks, and we want Shoppers Stop to be the Prothom Stop for all of them.”
Speaking about the association, Priyanka Sarkar said, “Pujo has always been a very special time for me because it brings together everything I love, family, friends, dressing up and creating beautiful memories. I love how ‘Pujor Prothom Stop’ captures these little moments that make Pujo so personal and exciting. Shoppers Stop has beautifully brought together festive fashion and everything else that you need to celebrate, and it was wonderful to experience the energy of Pujo with customers here at South City Mall.”
Gaurav Chakrabarty added, “There is something truly magical about Pujo. From choosing what to wear and meeting friends for adda to visiting pandals and coming together with family, every moment has its own excitement. ‘Pujor Prothom Stop’ celebrates exactly these moments and makes festive shopping feel like a part of the celebration itself. It was great to be here at Shoppers Stop, interact with customers and experience the festive spirit together.”
With a wide selection of premium brands and a curated range spanning fashion, beauty and gifting, Shoppers Stop brings together the essentials for every Pujo occasion, complemented by personalised shopping experiences.