● This Prime Day, customers can save big with up to 10% savings on payments using SBI and Axis Bank Credit Card and EMI transactions. With the Amazon Pay ICICI Bank credit card, Prime members will get unlimited 5% cashback
● More than 70,000 sellers from West Bengal are leveraging Amazon.in to reach customers across India, unlocking new growth opportunities for businesses across the state
● Amazon’s continued investments in expanding its operations and fulfilment infrastructure in West Bengal have helped improve delivery speeds. In Kolkata, same-day and next-day deliveries have grown by more than 60%
Kolkata, June 23, 2026: Amazon today announced that the 10th edition of Prime Day 2026 will run from 12:00 AM on July 4 to 11:59 PM on July 6, offering 72 hours of deals, savings, new launches and blockbuster entertainment—all curated for Prime members. As part of the 10-year milestone, Amazon is giving Prime members access to exciting offers across Categories with ‘10th Anniversary deals’ along with an additional 10% savings on payments using SBI and Axis Bank credit card and EMI transactions. With the Amazon Pay ICICI Bank credit card, Prime members will get unlimited 5% cashback.
Making this Prime Day unique, members will get exclusive access to more than 500 new products along with lowest prices of the year and never-seen-before deals from top Indian and global brands such as OnePlus, Samsung, Lego, Adidas and Allen Solly, amongst others along with products by Small and Medium Businesses (SMBs). To mark the 10th edition of Prime Day in India, Amazon is offering a limited-period Anniversary offer to new members—a flat INR 500 off on annual Prime membership (INR 1,499) at just INR 999, Prime Lite at just INR 599/year (from INR 799) and Prime Shopping Edition (PSE) at just INR 299/year (from INR 399), making Prime Day access available at every price point.
Pallavi Singh, Senior Manager, Amazon Prime India, said, “As we mark 10 years of Prime Day in India, it’s been especially encouraging to see the strong adoption and engagement from members in West Bengal. Prime Day continues to be a key moment where we bring together the best of shopping, savings and entertainment exclusively for our Prime members. This year, with a special sign-up offer and our best-ever selection of deals and new launches, we are excited to have customers from West Bengal be part of the biggest Prime Day celebration ever!”
Amazon.in offers the largest selection of products to customers across India, when they need them – tens of thousands of products delivered in minutes or a few hours, over 10 lakhs within the same day, over 40 lakhs the next day and crores more with unlimited, free & fast Prime Delivery. Prime members get exclusive offers when shopping on Amazon Now, such as free delivery when they shop for INR 99, along with additional cashback of INR 200 when they shop for more than INR 1,399.
Amazon is deeply committed to enabling business growth for sellers in West Bengal, with over 70,000 sellers from the State and over 20,000 Local Shops actively selling on Amazon.in. Ahead of Prime Day 2026, Amazon has introduced new seller-focused innovations, including the launch of its AI-powered Seller Assistant—a free, 24×7 tool available in English and Hinglish that helps sellers manage listings, inventory, pricing and day-to-day operations through simple conversational prompts. These enhancements are designed to simplify selling and help businesses scale more efficiently on Amazon.in.
Amazon continues to strengthen its operations network across West Bengal, enabling faster and more reliable deliveries. Amazon’s network includes 03 Fulfilment Centres and 03 Sortation Centres, more than 1050 Amazon Hub Delivery and almost 100 Amazon-owned and Partner Delivery Stations across the state. In Kolkata, same-day and next-day delivery speeds have improved by more than 60%, meaning customers are getting their products safer and faster.
Here are some shopping trends seen across Kolkata and West Bengal on Amazon.in:
• Premiumization continues to accelerate in Kolkata and is further reinforced by growth in the INR 30,000 and above segment, while the INR 20,000 to 25,000 segments witnessed a double-digit growth YoY
• Monitors recorded over 20% YoY growth in Kolkata, while camera demand grew by over 35% YoY, driven by a more than 65% surge in DSLR camera sales
• Dishwashers grew by over 25% YoY, premium refrigerators more than 35% and premium washing machines close to 15% YoY
• Customers in West Bengal are blending heritage-inspired fashion with contemporary styles, embracing handloom aesthetics and trusted brands across apparel and accessories.
• Beauty preferences are becoming increasingly global, with rising interest in K-beauty, French pharmacy skincare, Japanese suncare and Middle Eastern fragrances, alongside more holistic self-care routines. Growing awareness of ingredients and wider access to premium brands are driving demand for luxury skincare, premium haircare, and science-backed beauty products across the state.
• Daily essentials and wellness products continue to witness strong momentum, with rising demand for coffee, syrups and sweeteners, personal care, baby care and pet care categories. Health and wellness products are emerging as key growth drivers, led by increasing demand for diabetic care, sports nutrition and multivitamins.
On Amazon.in, AI-powered tools are making shopping faster, smarter and more intuitive. The conversational AI shopping assistant Rufus helps customers discover products through personalized recommendations, price insights and product comparison. Features such as Lens AI enable visual search while AI Review Highlights, Quick View and Buying Guides simplify decision-making by surfacing key insights and helping customers compare options with ease. Together, these innovations help customers find the right products quickly and shop with greater confidence. This Prime Day, customers can also revisit their Prime journey through Prime Playback – an AI powered sneak peek into what they shopped, watched and saved as a Prime member.
Disclaimer: The product details, description and pricing are as provided by the sellers. Amazon is not involved in pricing or describing the products and is not responsible for accuracy of product information provided by the sellers. The deals and discounts are provided by sellers and/or brands to the total exclusion of Amazon. Product descriptions, features and deals are provided by sellers and reproduced as-is.
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