- A Musical Beginning To The New Year-
Kolkata, 3rd January, 2023: The New Year started with a gala music launch. Asha Audio launched ‘Africa Africa’ sung by Usha Uthup. Cricket icon, Mr Sourav Ganguly was the Chief Guest for the occasion.The team behind the song ‘Africa Africa’, Padmashri, Usha Uthup, music directors duo Shiladitya – Som. Ms Apeksha Lahiri, Director, Asha Audio Company and Mr Ketan Sengupta, Lyricist & CEO, Bengal Peerless Housing Development Co Ltd were present for the launch.
Calendar for the New Year 2023 of Bengal Peerless was also launched on the occasion. The Calendar speaks about Bengal Peerless’s commitment to environmental friendly development along with nature & wildlife conservation. Africa Africa talks about the vast wilderness and conservation of wildlife. For global harmony, there is a need to protect wildlife and how Africa is doing a great job is being highlighted in the song. The music is layered with African beats adding authenticity to the composition. The track is enriched with a bit of Swahili twist. The music for this song has been conceptualized and produced by Ketan Sengupta, Lyricist & CEO, Bengal Peerless Housing Development Co Ltd., composed, mixed and mastered by Shiladitya – Som and the song is released by Asha Audio.
The other song, ‘Dada, We Love You’ is sung also by Usha Uthup. The song is a tribute to Saurav on his 50th birthday. It is about the love and admiration that people have for Dada, alias Saurav Ganguly. It represents the unshakeable spirit he has and in spite of the ups and down he has faced in life, he has fought them and came out as a winner. Whenever we think about a comeback story, we associate that with the career of Saurav Ganguly. Conceptualized and written by Ketan Sengupta, Lyricist & CEO, Bengal Peerless Housing Development Co Ltd , the music has been composed by Tubai Ray.
“Both the songs ‘Africa Africa’ and ‘Dada, We Love You’ are very close to my heart. The former is based on the wilderness of Africa and gives a message on wildlife conservation for the coming generations. Where in, ‘Dada, We Love you’ is about our love and admiration for our ‘Dada’, Saurav Ganguly This song is dedicated to Saurav on his 50th birth anniversary”, said Ketan Sengupta, Lyricist, CEO, Bengal Peerless Housing Development Co Ltd.
“Apart from composing music, I am a passionate wildlife photographer and have travelled to Masai Mara many a times. When Ketan Da came with the song we were extremely excited and composed the song overnight. The song Africa Africa has a very important message that we feel needs to be conveyed to the younger generation and they should know about the importance of conservation of the wildlife”, said Mr Shiladitya Chaudhury, Music Director.
“We are extremely privileged to be a part of this project. The concept of Africa Africa is very unique. The footage used are real. The song captures the essence of Africa very genuinely. I hope the listeners will like the song”, said Ms Apeksha Lahiri, Director, Asha Audio Company.
The song ‘Africa Africa’ and ‘Dada, We Love You’ will be available across all major digital platforms.