Fiama expands its innovative fragrance-oriented portfolio with the launch of Happy Naturals Range

Kolkata 24 April 2023: Fruity decadence in a spray? Yes, please! Indulging your skin in deliciously scented products is a key element in lending vibrancy to the overall sensorial of fragrances. With an innovation first approach, ITC Fiama forays into the Perfume Mists category with the launch of the Fiama Happy Naturals Collection. Made with 85% Natural Origin Content and a 24 hour long-lasting fragrance, these perfume mists mark Fiama’s move towards natural ingredient based, clean beauty products.

Available in three delectable variants – Plum Blossom & Ylang, Lavender & Tangerine and Bergamot & Yuzu, each of these mists comprises a unique identity in terms of fragrance notes- making one fall in love in just one spritz! Safe on sensitive skin, and perfect for a day out or a quick spritz post a long work day, Fiama mists are nature-derived and a much-needed daily dose of long-lasting refreshment. Priced at INR 370/- For 120 ml, Happy Naturals Perfume Mists is available on,, ITC E-store Big

Want to smell delicious and reduce your carbon footprint? Fiama extends its shower gel portfolio by introducing Happy Naturals Shower Gels made with 97% Natural Original content. These shower gels have been curated for all skin types especially sensitive skin, to leave it refreshed and happy!

Two variants with skin friendly PH and skin conditioners – Plum Blossom & Ylang and Bergamot & Yuzu have been curated to fill your bathing ritual with undiluted and fresh fragrance. These shower gels are bound to leave you with Happy Skin, refreshed and ready to take on your day.

The added advantage? The Happy Naturals Shower Gel bottles are made of 50% recycled plastic, making it suitable for you and the environment. Trust it to be your companion when you need a “pick me up”. Priced at INR 259 for 250ml and INR 499 for 500ml, Happy Naturals Shower Gels is available on,, ITC E-store Big and select stores near you.

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