Anando Sangbad Live: As the OTT digital entertainment sector witnesses a steady growth, Calcutta-based Mojoplex – an OTT entertainment app that aims to be a renaissance in the industry, launched yesterday. The Co-founders Mr. Abhishek Mishra and Mr. Tufan Mukherjee have a vision to not only provide entertainment to its viewers but also to open fresh avenues of opportunity for budding and seasoned talents. It will be available on Google Play and will be accessible on web browser ( www.mojoplex.in) from 15th November 2020 onwards.
The talent corner of Mojoplex has engaged with renowned celebrities of different genres -Arijit Dutta, Joy Sengupta, Saayoni Ghosh, Sidhu, Sudarshan Chakraborty, Om Sahani, Chandreyee Ghosh, Jojo, Koushani, Lagnajita, Sudip Mukherjee, Saptak, Rizwan Rabbani Seikh, Ishan Mazumder, Satrajit Sen, Ranjan Ghosh and Subhrajit Mitra as Mentors and Reality Show Judges. Along with movies, web series and short films, viewers will also enjoy Stand-Up comedy, Travel & Adventure Vlogs, and Music Jamming sessions.
With the global pandemic locking humans into their concrete boxes, the digital entertainment sector across the world has witnessed a significant boost. The revenue in the video streaming segment is expected to grow to $30.4 billion by 2024, Over the Top (OTT) media is fast becoming a key vertical for both app developers and as well as for the advertisers.
Commenting on the occasion, Mr. Tufan Mukherjee, Co-founder, Mojoplex said, “The explosive growth of the OTT segment really will change things for the better, and it’s only the next smart thing to integrate everything a consumer defines as ‘entertainment’ on one platform.
These past few months have shown how OTT platforms shined bright through these tough times; entertainment has certainly made its position invaluable in our lives, which is why the industry, from an entrepreneur’s point of view, will never witness the opposite of success. With Mojoplex, we wish to provide the “over” in ‘over the top’, and truly be the one-stop destination for all things entertainment in every shape and form.”
While Mojoplex promises to bring a plethora of quality content streaming to its audience, their in-house production will be commencing from December onwards.
Adding on Mr.Abhishek Mishra, Co-founder, Mojoplex, said, “This pandemic has made people realize that entertainment is no longer restricted to the traditional screens airing scheduled programs made for in-show advertisements. Now the power has come into the hands of the viewers. And having that very opportunity for grabs, we have made Mojoplex’s purpose align with this value of ‘power to the consumer’ certitude. With a foray of entertainment consumers engaging in digital content, we wish to place Bengali content on a national pedestal so that it’s not only accessed by the Bengali audience, but the entire country.”
With the Fourth Industrial Revolution catalysing every aspect of an individual’s life, the entertainment industry certainly cannot be left behind. Mojoplex is not just an entertainment providing OTT app, it will also be an opportunistic platform for the young, raw and seasoned artists.
It is well-positioned to capture significant opportunities in the space with a niche offering meant for its consumers.
Pictures:Biswajit Saha