Sensodyne partners with Indian Dental Association to honour dentists for their contribution to healthcare

  • The IDA conference aims to shine light on the efforts of the top dentists in the city by recognizing their contributions to the advancement of oral health.

Sensodyne, a leading oral care brand from the house of Haleon (erstwhile GlaxoSmithKline Consumer Healthcare) has partnered with Indian Dental Association (IDA) to host a series of conclaves recognizing and celebrating the role of dentists in ensuring good oral health of their patients. To honour the role of these Oral Health experts in the dentist community, Sensodyne and IDA have co-created a first-of-its kind platform for dentists to discuss the latest in science of dentistry that would enable them to work towards superior patient outcomes. This platform was also utilized to felicitate the senior dentists for their stellar contributions to dentistry.

As a part of this initiative, multiple conclaves are being hosted across cities. The participants discussed key oral health issues, need for proactive health care and some of the most challenging cases they have handled. This helped in identifying common issues and exploring innovative solutions.

Senior doctors in Kolkata, Dr. Amitabha De and Dr. Shubhra Nandy, Past President IDA West Bengal State Branch, Central Council Member IDA West Bengal State Branch were honoured at two recently hosted conclaves for their exceptional contributions to dentistry.

Dr. Amitabha De is an alumnus of Dr R Ahmed Dental College and Hospital and joined the West Bengal Health Service in 1974. Dr. Shubhra Nandy is a renowned practitioner who was the 1st Vice President, IDA HO 2022-23, and has been elected uncontested as the President elect IDA HO, 2024-25, being the first in 65 years from West Bengal to be elected to this post.

Dr Ashit Kumar Pal, President Elect IDA West Bengal State Branch, Dr Sitangshu Kumar Ghosh, Past President IDA West Bengal State Branch, Central Council Member IDA West Bengal State Branch, Dr Tamal Kanti Pal, Past President IDA West Bengal State Branch, Central Council Member IDA West Bengal State Branch were also in attendance at these conclaves.

Expressing her thoughts on this partnership, Ms Anurita Chopra, Head of Marketing, India Subcontinent, Haleon, said, “Our mouth is the gateway to our entire body, making Oral health integral for our overall health. The role of dentists in our lives is extremely crucial to not just maintain long-term health, but also enable small joys that are possible, thanks to the good oral health that they enable. We are honoured to partner with the Indian Dental Association and acknowledge to the invaluable contribution of dentists. We hope to raise awareness on the need for regular dental appointments, thus motivating people to prioritize their oral health and foster a healthier future for all.”

On this occasion, Dr Ashok Dhoble, Hon. Secretary General, Indian Dental Association said “IDA is committed to increasing the awareness of oral health in India. The mindset towards Oral Health needs to be moved from curative to preventive. This conclave is a step towards recognizing the efforts of our esteemed dentists for their contributions to the field of oral health. It is a testament to both Haleon and IDA’s commitment to servicing Indians by taking care of their oral health.”

As the leading sensitivity toothpaste brand, Sensodyne also celebrated the importance of dentists on this World Dentist’s Day by launching four short digital films which call them #DoctorsOfJoy. These films were showcased at the conference as well in the honour of the dentists.

About Haleon India (erstwhile GlaxoSmithKline Consumer Healthcare)

Haleon in India is a leading fast-moving consumer healthcare company with a clear purpose to deliver better everyday health with humanity. Currently, Haleon India is operating in oral care, digestive health, pain management and respiratory, and vitamin mineral supplement with iconic brands such as Sensodyne, Parodontax, Polident, Eno, Iodex, Crocin, Otrivin, Centrum.  

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