- hoichoi announces an impressive slate of 25+ titles, spanning web series, television, theatrical films and its first animated original
- The new slate brings together returning IP and fresh storytelling, with established franchises, new properties and creators
- Stepping into its 10th year, hoichoi expands beyond streaming, building a wider entertainment ecosystem across IP, theatrical, licensing, audio, micro-dramas, AI among emerging formats
A decade after setting out to build a streaming home for Bengali stories, hoichoi enters Season 10 with its most expansive slate yet bringing together returning franchises, new IP, celebrated creators, emerging voices and a growing universe of entertainment beyond streaming.
What began as a focused Bengali streaming destination has grown into a global entertainment business built around Bengali IP spanning streaming, content licensing, theatrical, branded entertainment, technology and emerging formats. Over the last ten years, hoichoi has continued to evolve while staying anchored to one core belief: that Bengali stories can be deeply rooted in their culture and still travel across geographies, generations and formats.
Over the past decade, hoichoi has built a library of 600+ Bengali films and 200+ original series, reaching audiences across India, Bangladesh and international markets. The business has evolved from a subscription streaming platform into a broader IP-led entertainment company, with its stories extending into licensing, theatrical, partnerships and new formats.
Season 10 slate reflects that evolution in its breadth. From much-loved franchises and literary properties to investigative thrillers, supernatural narratives, relationship-driven dramas, distinctive new voices and stories emerging from across India and Bangladesh, the upcoming line-up brings together a diverse mix of worlds designed to appeal to both loyal audiences and newer generations of viewers.
At the heart of the slate is hoichoi’s continued commitment to creating stories that are culturally rooted yet expansive in their appeal; stories that understand the nuances of their audiences while allowing Bengali entertainment to travel across geographies, formats and generations.
Content – A decade of stories, and an even wider universe of storytelling
The upcoming Web Series slate features a compelling mix of new originals and returning titles, bringing together familiar worlds, fresh narratives and an eclectic range of genres.
The line-up includes Debipokkho, Birangana 2, Kauribibur Mandir, Mangolik, Chaalchitro: The Ekchala Murders, Feludar Goyendagiri: Baksho Rawhoshyo, Tansener Tanpura: Mohonbashi, Konya, Detective Tarinicharan, Shoti, Kumari, Agambagish: Drolmar Khorgo, Kuheli 2, Jujuma, Shrimoti Not Out, Choddobeshi 2, Kanamachhi, Thakumar Jhuli 2, Uttoron: Charulata, and Shri Ramkrishna (hoichoi’s first Animated series).
The slate brings together a strong combination of returning IP and new creative worlds. The return of titles such as Birangana, Feludar Goyendagiri, Tansener Tanpura, Agambagish: Drolmar Khorgo , Kuheli, Choddobeshi and Thakumar Jhuli, underlines the enduring relationship between hoichoi and its audiences, while newer properties such as Debipokkho, Kauriburir Mandir, Chaalchitro: The Ekchala Murders, Konya, Detective Tarinicharan, Shoti, Kumari, Jujuma, Shrimoti Not Out, Kanamachhi, Uttoron: Charulata, and others reflect the platform’s continued appetite for fresh storytelling formats, new characters and distinctive narrative voices.
The platform’s television slate will feature Katha-Amrito, starring Madhumita Sarker and Arjun Chakrabarty, and Sholaka Rawhoshyo, starring Trina Saha.
The hoichoi Studio’s film line-up further expands the slate with Maharaja Tomare Selam, directed by Srijit Mukherji, featuring Jeetu Kamal, Ritwick Bhowmik, Rudranil Ghosh, Sairity Banerjee, Shatakshy Nandy and Arijit Dutta; The Eken: Kerala-e Kurukshetra, directed by Joydeep Mukherjee, featuring Anirban Chakrabarti, Ritwick Chakraborty, Raima Sen, Somak Ghosh, Suhotra Mukhopadhyay, Ambarish Bhattacharya, Arna Mukhopadhyay, Subrat Dutta and Kamaleswar Mukherjee; Jononi, directed by Parambrata Chatterjee, featuring Koel Mallick, Koneenica Bandyopadhyay, Parambrata Chatterjee, Joy Sengupta; and Bhugun, directed by Debaloy Bhattacharya, featuring Abhishek Banerjee, Parno Mittra, Loknath De, Subrat Dutta, Ridhhi Ghosh, Aryaa Ray, Tota Roy Choudhury and Rajesh Sharma.
Bangladesh has also become an integral part of hoichoi’s Bengali storytelling universe, with the platform continuing to invest in local creators, stories and productions. The Bangladesh slate brings together established and emerging talent, strengthening hoichoi’s ability to tell stories across the Bengali-speaking world while building audiences across both sides of the border.
This continued engagement with both established and emerging talent across India and Bangladesh remains central to hoichoi’s creative approach – bringing together celebrated creators, fresh directors, new performers and distinctive voices that expand the possibilities of Bengali storytelling.
While Bengali remains at the heart of hoichoi, the platform is increasingly focused on taking Bengali IP beyond language and geography. Through dubbing, licensing, adaptations, theatrical releases and partnerships, stories that originate on hoichoi are finding opportunities to reach new audiences across India and international markets.
Business: Building for sustainable growth
Over the last decade, hoichoi has deliberately built for sustainable growth rather than scale at any cost. The platform has invested in owning its core technology, building a direct relationship with consumers and creating multiple monetisation opportunities around its IP – from subscriptions and licensing to branded content, theatrical and distribution partnerships.
A major milestone in this journey has been the transition to a homegrown technology stack, giving hoichoi greater control over its product, consumer experience, data and ability to innovate. This ownership allows product, content, and business decisions to work together more closely as the platform continues to evolve.
The platform’s journey has also been defined by a disciplined operating model, with profitability and long-term value creation remaining central to its growth philosophy. Rather than pursuing scale as an end in itself, hoichoi has focused on building lasting audience relationships, distinctive IP and a business model rooted in the value it creates for consumers.
Its customer-first approach extends beyond viewing behaviour. Audience feedback, consumer conversations, cultural understanding and platform intelligence continue to inform how hoichoi approaches content development, programming and the overall viewing experience. The objective remains to understand not just what audiences watch, but what they seek, what resonates with them, and what makes them return.
This approach has also helped hoichoi build a strong creator network, bringing together established names, independent production partners, emerging talent and new directorial voices. The objective remains to give creators the freedom to tell distinctive stories while combining creative instinct with a deep understanding of the audience.
Beyond Streaming: Building the next generation of entertainment
As entertainment continues to evolve, hoichoi is expanding beyond traditional streaming into new formats and technologies. hoichoi FM brings original audio storytelling directly within the hoichoi app, creating another avenue for Bengali narratives. SOOPER expands into bite-sized microdramas and new forms of serialized storytelling across languages and markets.
AI is also becoming part of hoichoi’s next phase of experimentation. Through LoglineAI and other AI-led initiatives, the company is exploring how technology can accelerate creative development, enable new production models, and create formats that were previously difficult to produce at scale.
Together, these initiatives reflect a broader ambition: to build not just for how audiences consume entertainment today, but for the formats, technologies and storytelling behaviours that will shape the next decade.
The tenth year, therefore, is both a celebration and a continuation: a moment to acknowledge the stories and relationships that have shaped hoichoi, while creating room for new formats, new creative collaborations and new possibilities.
Reminiscing about the journey, Soumya Mukherjee, COO of hoichoi mentioned,
“For me, 10 years of hoichoi is not just about the number of shows we have made or the milestones we have crossed. It is about the stories, characters and creators that have stayed with people and, in many ways, become part of Bengali popular culture. When we started, the ambition was simply to create a home for Bengali stories. Ten years later, that belief remains the same, but the possibilities around those stories have become much bigger. We have seen Bengali IP grow beyond the screen it was created for, through adaptations, licensing, theatrical, partnerships, new formats and, increasingly, our stories are travelling beyond Bengal and beyond language. Season 10 is a celebration of how far Bengali storytelling has come, how much further our IP can travel, and, more importantly, of how much more there is still to tell.”
Adding to this, Co-Founder of hoichoi & Logline AI, Vishnu Mohta said,
“The first decade of hoichoi was about proving that a language-first platform could build a meaningful global business. The next decade is about expanding what that platform can become. Technology, AI and new formats are opening up possibilities that simply didn’t exist when we started. Our ambition is to use those possibilities without losing the cultural instinct and storytelling sensibility that made hoichoi what it is.”
