“Beauty is an experience, nothing else. It is not a fixed pattern or an arrangement of features. It is something felt, a glow, or a communicated sense of fineness.”
– D. H. Lawrence
This quote beautifully echoes the spirit of AURAM, a jewellery house born out of one woman’s vision to transform emotions into wearable art.
At the heart of AURAM is Bhramar Mallick, a passionate woman entrepreneur whose dream was never to simply create ornaments, but to craft intimate stories in metal and stone—stories that belong to you. AURAM is her soul’s expression, a journey of turning cherished moments, fleeting feelings, and personal milestones into heirloom pieces that last a lifetime.
Bhramar’s path to jewellery wasn’t traditional. She didn’t come from a legacy of designers nor did she study at elite art schools. Her creative instincts came from within—organic, raw, and real. Guided by emotion rather than trend, her designs are deeply personal and carry the essence of authenticity. Every piece begins as a dream and is nurtured with love by her and a close-knit team of master craftsmen.
AURAM was officially born on 28th January 2025, the result of two years of soulful preparation. The grand launch, graced by stalwarts like Jhulan Goswami, Snehashish Ganguly, and Titas Sadhu, was not just an unveiling—it was the celebration of a woman’s resilience, vision, and unshakable belief in beauty that comes from within.
Step into AURAM, and you’re not just walking into a boutique—you’re entering a world where jewellery is art, emotion, and memory. The store itself tells a story: from the elegant interiors to the earthy, sustainable displays made from natural elements like wood, rocks, and stones—no plastic, no pretense.
The jewellery? It’s captivating. Designed using fine gold and silver, natural diamonds, lab-grown diamonds, sapphires, and a myriad of precious and semi-precious stones, each piece is a symphony of colour, form, and feeling. The range is diverse, thoughtful, and most importantly—customizable. AURAM offers the rare luxury of co-creation, inviting you to design your own piece in collaboration with their artisans. Whether your budget is grand or modest, Bhramar’s philosophy remains the same: jewellery must reflect you.
At AURAM, you don’t just wear a jewel—you wear your story.
So come, meet the woman behind the brand. Walk into her world. Let her help you discover not just a piece of jewellery, but a piece of yourself.
AURAM — where every sparkle carries the heartbeat of a woman’s dream.
AURAM, a jewellery house born out of one woman’s vision to transform emotions into wearable art
