quintessential Bengalis making it their biggest and most beloved festival.
Owing to the pandemic, Durga Puja celebrations will be mellowed down
this year, however, the festive fervor will be peaking in every household.
To enhance the Pujo flavor for all the viewers, Star Jalsha has initiated a
unique campaign “Utsaver Sera Star” that has received overwhelming
response from all parts of Bengal with numerous Pujo committees
registering for this initiative.
As the leading channel in Bengal, Star Jalsha firmly believes that a change
can only be incorporated when it comes from within. “Utsaver Sera Star” is
an initiative from Star Jalsha to celebrate this year’s Puja with happiness
and responsibility. The pandal which maintains all the safety norms will get
a chance to win “Utsaver Sera Star”, 2020. It is important that this year
celebrations are done keeping in mind the safety measures.
The objective of this campaign is to ensure that Puja committees are
maintaining the safety of their valued audiences while being socially
responsible as well.
Speaking on the occasion, the spokesperson of Star Jalsha said, “This is the
first time that Star Jalsha is coming up with such an innovative and unique
campaign, which will judge the Puja Pandals and felicitate the top 10
‘Responsible Pujas’ across Bengal. The screening has already started and we
will announce the winners on 22 October. This Durga Puja, let us all
celebrate responsibly, keeping the happiness quotient intact. Star Jalsha has
always brought innovative concepts for the society and we are
overwhelmed to receive this support from the people of Bengal.”