This Durga Puja, people of Kolkata can enjoy grand pandals from the comfort of their home with Bengali heartthrob, Abir Chatterjee, through an exciting new initiative by Sunrise Spices. Leveraging cutting-edge AI technology, Sunrise Spices is bringing the festive joy of pandal hopping to your fingertips, offering a never-before-seen, personalized virtual tour.
Durga Puja is one of the most cherished festivals for Bengalis, celebrated with immense devotion and grandeur. From the rhythmic beat of the Dhaak and the spiritual energy of the aarti to the vibrant lights, music, and mouth-watering street food, the festival is a sensory feast. For many, witnessing the majestic Pujo pandals of Kolkata is a dream. Sunrise Spices is making that dream come true by allowing devotees to join Abir Chatterjee in a unique, immersive, AI-driven experience.
By simply uploading a selfie, users can take part in AI face-swapping technology, creating a customized video of themselves virtually touring the beautifully decorated pandals alongside Abir. This initiative not only celebrates the cultural richness of Durga Puja but also bridges geographical boundaries, making the festive magic accessible to everyone, wherever they may be. Sunrise Spices is redefining tradition through innovation, ensuring the joy and splendour of Durga Puja can be shared far and wide.
How the #PandalvisitwithAbir works:
- Scan the QR code, which will be available on Sunrise Spices website/ and across 1500 pujo pandals.
- It will lead to a specially curated microsite where the audience needs to submit their selfie. They will then receive a video where Abir virtually accompanies you for the pandal-hopping activity.
- The AI-enabled site supports you to explore through numerous pandals, giving you personalized pandal hopping experience.
Further, all those who participate and share their AI pandal-hopping journey on social media using #PandalvisitwithAbir will get a chance to feature in a video montage with Abir, that best moment of Durga Puja 2024.