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Merlin Group Announces Second Edition of Merlin Green frames 2024 – A Live Nature Photography Contest Awareness Drive to Promote Environmental Conservation

Kolkata, November 6, 2024 – Merlin Group, a leading real estate conglomerate in India, proudly presents the second edition of its live nature photography contest, Merlin Green frames, designed to promote environmental conservation and celebrate nature’s beauty. Scheduled for November 10 at Merlin Greens, near IIM Joka, Kolkata, the contest invites photographers and nature enthusiasts to capture the flora and fauna in the lush setting of Ibiza the Fern Resort & Spa and Aquaville.

At a formal function today, Mr. Sushil Mohta, Chairman, Merlin Group announced the second edition of Merlin Green frames 2024 in presence of Mr. Milan Mandal, Former Divisional Forest Officer, South 24 Parganas & Presently Joint Director, JICA, Forest Department , Govt of West Bengal , Mrs. Subha Das Mollick, noted film director and professor ;Mr. Sayan Choudhury, Founder of the Indian Photographic Academy. Mr. Sandipan Mukherjee , renowned photographer and author of , two critically acclaimed books “On Broken Trails “ and “Gangasagar was also present at the launch. He will be the mentor and judge of the contest.

This initiative, launched in 2023, encourages environmental awareness and fosters a deep connection with nature through the art of photography. Merlin Group’s Chairman, Mr. Sushil Mohta, expressed hope that this contest will inspire participants to appreciate and protect our environment. “As the area around Ibiza and Aquaville transforms into a natural habitat for local and migratory birds, we hope to nurture a sense of responsibility towards these ecosystems,” he said.

“In the present scenario, we are experiencing fast burnout through workplace stress. Virtual solace and binge-eating have become commonplace, yet living amid nature and appreciating it is crucial for healthy living,” stated Mr. Sushil Mohta, Chairman, Merlin Group.

“Sustainability and coexistence with nature have always been our focus. Earlier, we implemented waste management and bird habitat workshops as part of our CSR. Nature photography takes this further, helping people experience the world in its purest form. This initiative can become a lasting awareness campaign, urging society toward harmonious coexistence.” He highlighted Merlin Greens as an ideal setting, rich in diverse plant life, lakes, and attracting both local and migratory birds”, added Mr. Mohta.

The event will also feature knowledge-sharing sessions led by the Indian Photographic Academy.

The contest is open to all skill levels and includes five categories:

Landscape: Co-existence of humans and nature
Macro: Capturing minute details
Birds: Their habits and habitats
Flora & Fauna
Life in Action
Workshops led by Mr. Sayan Choudhury, founder of the Indian Photographic Academy, and mentor Mr. Sandipan Mukherjee will provide valuable tips and techniques for improving skills.

Over 90 photographers have registered to participate, with last year’s event drawing attention for its sightings of unique birds such as the Cormorant, Asian Open Bill, and Purple Sunbird. The photographers spotted a few birds including White eyed Munia, Sunbirds, red vented Bulbul , Kingfishers, Baya Waver, Egret and woodpeckers.

This year, Merlin Group anticipates even more remarkable captures of local and migratory species.

The contest will conclude with a gala award ceremony on December 8 at Merlin Aquaville, where the top ten winners will receive cash prizes, trophies, and gifts from Ibiza the Fern Resort & Spa.

“We will organize an exhibition at Acropolis Mall where the selected images of the nature photography contest will be displayed for guests and common public”, added Sushil Mohta.

Registration Details

Last date: November 8, 2024
Link: https://forms.gle/zL4MgZivEuz41jGN9
Email: [email protected]
Contact: 7687972058

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