Kolkata, April 13, 2025 : Kisah Apparels, a trailblazing brand in men’s Indo-Western ethnic celebration wear, marked a stylish milestone with the grand opening of its flagship store in the heart of Kolkata at 104 Rashbehari Avenue, Lake Market(Lake Mall).
The launch event, held on Sunday at 4:30 PM, was a star-studded affair, with acclaimed actor Parambrata Chatterjee gracing the occasion as the Guest of Honour and inaugurating the store with a ceremonial ribbon-cutting. The celebration saw the presence of several leading Kolkata influencers and distinguished guests from the fashion and creative industries, making it a truly memorable evening.
Speaking at the event, Parambrata shared,“Designed for the modern metrosexual gentleman, Kisah blends refinement, elegance, and timeless style, offering garments that speak to the man of today — a man who wears many hats with confidence and poise.”
Founded by Yashwi Sarawagi Ladsaria, Yash Sarawagi, and Saurav Kothari, Kisah brings a fresh narrative to the menswear space — where ethnic meets edgy, and tradition gets a major glow-up. From ombre kurtas with mirrorwork to Sherwanis with bold layers, from bomber jackets to denim reimagined with Indian craftsmanship, Kisah garments are designed to make a statement.
“Kisah redefines men’s celebration wear, blending contemporary fashion with a distinct design language. Innovative styles meet timeless elegance, creating garments that marry art with practicality, transforming the men’s ethnic wear landscape,” said the co-founders in a joint statement.
About Kisah:
Kisah tells a story of celebration wear with a twist — where classic tailoring meets contemporary design in silhouettes crafted for the modern man. Specialising in both traditional and Indo-Western wear, the brand creates thoughtfully styled pieces that redefine men’s fashion. Whether it’s a formal affair or an evening soirée, Kisah turns every moment into a statement of style with outfits that elevate every occasion — big or small.
The new Kisah store is more than just a retail space — it’s an immersive experience that reflects the brand’s signature vibe of elevated celebration wear for the modern man and his gang.
Over the years, Kisah has emerged as a frontrunner in India’s evolving menswear landscape, carving a niche for itself with bold aesthetics, innovation in fabric and cuts, and a keen eye for what today’s generation wants.
From being featured in Vogue India’s Top 10 Indie Brands to Watch Out For to dressing style-savvy groomsmen squads across the country, Kisah continues to push the boundaries of ethnic fashion — making celebration wear cooler, bolder, and undeniably more expressive.