- Enters Asia Book of Records & India Book of Records with 1,000 Women, 1,000 Sankhas, 1 Historic Invocation at Deshapriya Park
Kolkata, September 21, 2025: History was created this Mahalaya as Keya Seth Alta Sindoor “ShaktirAradhona” made it to the Asia Book of Records and the India Book of Records. At the iconic Deshapriya Park Durgotsab, 1,000 women draped in traditional laalpaarsadasarees, adorned with alta and sindoor gathered to welcome Devi Paksha, filling the air with the thunderous sound of 1,000 Sankhas (conch shells) blown together, a feat never achieved before.
Adding to its historic aura, this year’s Mahalaya coincided with a rare tithi occurring after a hundred years, amplifying the spiritual and cultural significance of the event. Against this celestial backdrop, Keya Seth spearheaded the grand invocation, blending devotion, tradition, and empowerment into a record-breaking spectacle.
The initiative, carrying the rousing clarion call “BajaboSankho, Gorbo Record,” has now etched its name in record books, celebrating not just the divine feminine but also the collective strength of women that reverberates far beyond rituals.
Speaking on the occasion, Keya Seth, Founder, Keya Seth Aromatherapy, said, “This Mahalaya is more than tradition; it is a roar of feminine power. With 1,000 Sankhas echoing in unison, we honour Shakti and script history. I believe when women unite, the world cannot look away.”