Anando Sangbad Live : ENVY Digital introduces their initiative “Augmented Pujo”2020. A360° Virtual Reality Walk through oneof the biggest festivals in the world, Durga Puja from the comfort of homes with loved ones showcasingat own speed, angle, convenient timing and pace. With the safety measures inthe palm of the hands, the experience of one of the grandest festivals in the worldwill not be a futile feat. As mid-September approaches and we keep getting onestep closer to Durga Puja slowly and steadily, the air is still filled withCorona virus and despair in place of excitement and yet another year offrivolous enjoyment. Every new year the hope of us chanting “Aashche BochhorAabar Hobe” the previous year was a symbol of looking forward to our 5 days ofcelebration filled with joyrides , pandal hopping and buying bubbles andballoons from street vendors. But as we inch closer, the sheath of anticipationthat covered Durga Puja has dissipated into dust. The Welcoming sounds ofmaking pandals and setting up billboards have morphed into our new normal,filled with safety precautions. Theyear 2020 has been a year full of challenges never faced before. Mankind hasbeen trapped indoors and all this has been for the sole sake of survival. Theonly question we have been asking ourselves for the past few months in thisoutburst of Coronavirus is, if Durga Puja would be held or not. However, thefear looming over us has given way to new ideas, concepts and innovations tokeep ourselves involved and engaged globally. Digital platforms have emerged asone of the biggest saviours with substantial increment in usage and engagements.The concept of 3 D has been highly appreciated through the last couple of yearsbut Virtual Reality, on the other hand, is gripping the digital space faster thanever. DurgaPuja is the most awaited and the most celebrated festival of Bengal, where peoplevisit in billions to witness the art and culture extempore but social and physicaldistancing has become a norm we must follow hence, leading us to staying in thesafety of our homes. We end up depending on TV coverages and Facebook live sessionsfor our share of festivity, that will be projected at their own speed, angle andpace leaving us to be mere spectators. Aswe delve deeper into our new normal, ENVY Digital introduces their initiative “Augmented Pujo”2020. A360° Virtual Reality Walk through oneof the biggest festivals in the world, Durga Puja. That will be in your controlfrom the comfort of your own homes with your loved ones by your side, showcasingat your own speed, angle, convenient timing and pace. With the safety measures inthe palm of your hands, the experience of one of the grandest festivals in the worldwill not be a futile feat. “DurgaPujo in recent times is like an Art Museum. Traditionand new age culture makes Kolkata Durga Puja look different. Throughout the yearwe all wait with baited breath to be a part of this mega carnival. But 2020 hadsomething else plannedfor all of us. EnvyDigital has taken up this challenge. Augmented Pujo 2020 is here to give the worlda new wayto witness Durga Puja. With this new normal we are all doubtful about pandal hopping, seeingthe beautiful idols and art. Butwe all can be a part of augmentedpujo.com a 360°virtual reality walk through with just a click,tap and swipe from anywhere in the world. SupportedBy: The Stadel, Bhraman, Kshetrum Aspire, NAM, Ancile Tech and Maco. Nilanjan Chakroborty, Directorof Marketing, ENVY Digital says, “The“AugmentedPujo” 2020 is a 360° virtual reality walk throughof the top 50 Pujas of Kolkata &Abroad, including Kashi Bose Lane, ThakurpukurSB Park, Behala Notun Dol, Haridebpur VivekanandaParkAthleticClub,SantoshpurLakePally. And 10 Pujas fromabroad including the U.K, the U.S.A, Australia, etc. A new approach that presents‘PujaPorikroma’ like never before. A subscription with a very nominal fee of Rs.499/-fromPayTm Insider(insider.in)whichcan be shared amongst all family members to sit down and simply adore and enjoy.This projecttook off with the subscriptions on Mahalaya 17thSeptember)onwards at your nearest smartdevice on augmentedpujo.com. Special engagements to also follow on includingdigital talent hunts, making of Puja pandals and culminating with 360°VRPujaParikrama.A Solutionthat presents itself in times of masks, sanitizers, sweaty strangers and long queues, “AugmentedPujo”2020.” Vineet Sharma, Director ofContent, ENVY Digital says, Beinga presenter and media personality for 17years, I have been engaging with peopleby Eitherhearing them out or talking to them and connecting directly. Inspite of challengingtimes peopleare desperate to breathe some fresh air of engagements and activities and they allwant tobe a part of Durga Puja in whatever possible way. But at the same time they wantto challengethemselves and experience new ways of engagements. As a result we introduce“AugmentedPujo”2020a 360°Virtual Reality Walk through of Top 50Durga Puja. We at ENVY Digitalthrive to engage people in such a way that no one has to compromise on safety and health.Entire family can create an atmosphere of celebration at their home sweet home,away fromany fear of the Pandemic that is still looming large. Just Google search AugmentedPujo 2020and subscribe at PayTm Insider(insider.in), the best gift for your family, evenif you are somewhere far away. Be ready to showcase your best performance and participate in our TalentHunt. Let’s connect digitally, be safe and don’t forget to celebrate.”
Envy Digital brings the latest technology in form of AUGMENTED PUJO 2020 to the fingertips through online virtual reality walk
