Auram – a boutique jewellery brand founded by Bhramar Mallick which officially made its presence early this year has been invited by one of the biggest Puja Association of Kolkata – Ahiritola Yubak Brinda to make the jewellery for Ma Durga and her family this year.
The theme of the jewellery design for Devi Shakti is Roshnai….
They chose Lotus as it represents our native Bengal and because of…..
1.Purity and Spiritual Growth: The lotus remains pure and untouched by the mud
it grows in, symbolizing how a devotee can remain spiritually pure while living in
the material world.
2.Fearlessness and Liberation: Holding the lotus, Durga drives away fear and
offers spiritual liberation to her devotees.
3.Enlightenment: The flower’s pristine beauty blooming from the mud represents
enlightenment and spiritual awakening.
The design has been named as Roshnai – becoz of it’s light and colour…the colored stone from our mother and grand
mother’s heritage gahana has been used such as
Jorowa Gahana / Joroya Gahana → Jewellery with stone inlay work, often with
colored stones or glass, handed down as family heirlooms.
Tikli → Forehead ornament with red/green stones.
Nath → Nose ring sometimes set with pearls or rubies.
Chur / Bala / Kankan → Bangles, often heavy gold with inset stones.
Chandmala & Hansuli → Neckpieces with crescent or half-moon motifs, stone inlays,
and embossed gold work.
Lastly the jewelleries represent Shakti though Shiva …
Shiva → Represents pure consciousness, asceticism, stability, and cosmic
stillness.
Shakti (Durga, Kali, Parvati) → Represents energy, creation, fertility,
movement, and dynamism.
Together, Shiva–Shakti embody the balance of masculine and feminine forces in
the universe. On the basis of that we made
Motifs
Trishul (trident) → Shiva’s weapon, sometimes stylized into earring or pendant
designs.
Third Eye / Tilak motifs → Forehead ornaments (Tikli/Tikka) often symbolized
divine vision.
Lotus → Shakti’s seat, widely used in pendants and bangles.
Snake motifs → Shiva’s adornment, found in anklets or bracelets.
Rudraksha beads (linked to Shiva’s tears) as malas (necklaces) or in bangles
The entire process of adorning the jewellery on Ma Durga along with Lakkhi, Saraswati, Ganesh and Kartick and Shiva was done as a part of an event which held on 19th September 2025 at Ahiritola Yubak Brinda.