Kolkata, November 3, 2026: Austin Plywood, a plywood brand established in 2008, unveiled its latest brand campaign featuring Bollywood actor Tiger Shroff at a special event held at The Park Hotel,Kolkata, on Tuesday. The occasion marked an important milestone in the brand’s journey, bringing
together members of the interior design fraternity, architects, dealers, industry associates, media representatives and other distinguished guests to celebrate its legacy and explore the future of interior design.
The event was attended by the leadership of Austin Plywood, including Mr. Surendra Kumar Agarwal,Chairman; Mr. Pradeep Kumar Agarwal, Managing Director; and Mr. Nishant Agarwal, Director.
Renowned interior designer, premium design content creator and Founder of RKJ Design Studio and RKJ Design School, Ms. Ridhi Khosla Jalan, was also present as the special guest.
The campaign featuring Tiger Shroff reflects Austin Plywood’s endeavour to strengthen its brand presence and connect with a wider audience through a contemporary creative approach. The official campaign
video was unveiled during the event, followed by the screening of a special message from Tiger Shroff for
the Austin Plywood family and attendees.
Founded in 2008, Austin Plywood has steadily built its presence in the plywood industry through its focus on quality, innovation and manufacturing excellence. Over the years, the company has continued to strengthen its manufacturing capabilities and product standards. A significant milestone in its journey has been its marine-grade plywood receiving approval from Lloyd’s Register, London, reflecting its commitment to maintaining recognised quality and performance standards.
Speaking on the occasion, Mr. Surendra Kumar Agarwal, Chairman, Austin Plywood, said, “Austin Plywood’s journey has been built on the foundation of trust, perseverance and an unwavering commitment to quality. What began as a vision in 2008 has grown into a journey shaped by the dedication of our
people, the faith of our partners and the support of our customers. This campaign is another important milestone for us as we look towards the future while remaining firmly rooted in the values that have
guided us from the beginning. We believe that a strong brand is built not just through its products, but through the relationships and trust it nurtures over time.”
Mr. Pradeep Kumar Agarwal, Managing Director, Austin Plywood, added, “Quality and consistency have always been central to our approach to business. In an industry where expectations around durability,
performance and aesthetics continue to evolve, it is important for manufacturers to constantly strengthen their capabilities and adapt to changing requirements. At Austin Plywood, we remain focused on
delivering products that meet these expectations while continuing to explore opportunities for innovation.
Our association with this campaign reflects our ambition to take the brand forward and connect with consumers in a more contemporary and meaningful way.”
Sharing his thoughts on the campaign and the company’s future direction, Mr. Nishant Agarwal, Director,Austin Plywood Private Limited, said, “The idea behind this campaign was to create a stronger and more
contemporary connection between Austin Plywood and today’s audience. Our association with Tiger Shroff brings a fresh dimension to the brand’s communication and allows us to present our story in an engaging manner. At the same time, we recognise that the interior design ecosystem is evolving rapidly,with designers, dealers, manufacturers and skilled contractors playing equally important roles. We want Austin Plywood to be an active part of this evolving ecosystem, building stronger relationships with the design community and contributing to the creation of better living spaces.”
A key highlight of the event was a moderated conversation that revolves around The World of Interior Design, featuring Mr. Nishant Agarwal and Ms. Ridhi Khosla Jalan, moderated by host Ushoshi Sengupta. The discussion explored the changing landscape of interior design, the growing importance of interior designers in creating functional and personalised spaces, evolving consumer preferences, material selection and the role of plywood in interior projects. It also highlighted the importance of collaboration between designers, manufacturers, dealers and skilled wooden contractors in translating creative ideas
into quality execution.
Speaking about the evolving interior design landscape, Ms. Ridhi Khosla Jalan, Interior Designer,Premium Design Content Creator and Founder of RKJ Design Studio and RKJ Design School, said, “Interior design today goes far beyond aesthetics. It is about understanding how people live, what they value and how their spaces can reflect their individual personalities while remaining functional. The choice of materials plays a crucial role in determining the durability, finish and overall experience of a space. I believe that stronger collaboration between interior designers, manufacturers, dealers and skilled craftsmen is essential to creating thoughtful and well-executed spaces. Platforms that bring these stakeholders together and encourage meaningful conversations are important for the growth of the industry.”
The event also recognised the contributions of distinguished industry professionals and long-serving employees of Austin Plywood, acknowledging the people whose dedication and expertise have contributed to the company’s journey. The gathering concluded with an interactive session involving the
interior design fraternity and media representatives, followed by networking and lunch.
Through its latest campaign and continued engagement with industry stakeholders, Austin Plywood aims to further strengthen its brand identity, reinforce its commitment to quality and remain connected with the
changing aspirations of consumers and the interior design community